Online Marketing Strategy Development
With so many online marketing options available it’s important to determine the ones that are most appropriate for your organization’s needs. A key component of any strategy begins with identification of target audiences and how they use the internet. From there we develop a list of potential marketing avenues in conjunction with your organization’s capacity to execute. Finally we create a time-line for implementation and benchmarks for determining effectiveness.
When Should the Process Begin?
Ideally many of the questions we ask should be answered prior to the development or re-development of a website as they should influence key components of your website such as navigation and functionality. We are also happy to work with existing websites, helping clients to add new features or optimize existing content.